SEEN KNOWLEDGE / AI SEARCH
GEO.
Fact or myth?
The claims you hear.
The evidence behind them.
What to tell your client.
GEO is about how brands show up in AI answers. Let’s take a closer look.
Explore the claims
New / SEEN research / November 2026
“Once Google’s AI cites a YouTube video about your brand, it will recommend your brand more.”
We followed 70 beauty videos from the day Google’s AI tools first cited them. The good part: a video takes a source slot fast, and some people may click it. But there’s no evidence it gets your brand named in the answer more.
4 days median from upload to first citation
-0.3 pts change in brand mentions after it
QUESTION THE CONVENTIONAL WISDOM
Heard this one?
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KEEP THE QUESTIONS COMING
Heard a claim we should check?
A client question. A bold headline. Something that doesn’t quite add up.