SEEN KNOWLEDGE / AI SEARCH
GEO.
Fact or myth?
The claims you hear.
The evidence behind them.
What to tell your client.
GEO is about how brands show up in AI answers. Let’s take a closer look.
Explore the claimsQUESTION THE CONVENTIONAL WISDOM
Heard this one?
No matches this time.
Try another topic or verdict, or send Tom a question.
KEEP THE QUESTIONS COMING
Heard a claim we should check?
A client question. A bold headline. Something that doesn’t quite add up.